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In 1993, Seat replaced its first Ibiza model with the second generation Ibiza, which was built and marketed outside Europe as the Volkswagen Polo Playa (in South Africa and Argentina). This created some brand identity issues with the Ibiza, which at first was mostly regarded as a cheaper version of a Volkawagen.
The release of performance variants, like the Cupra, along with the Ibiza’s recent success in rally, gave Seat a stronger and more defined brand image. In addition, it began bei... more