Ford Attempting to Lower Fleet Sales in Europe for Higher Profit Margins
As we have learned, it is hard to sell any car at the moment in Europe with sales falling to their lowest level in 20 years, but Ford plans to reduce its fleet sales to rental car companies in Europe in favor of more private sales. Even if it results it fewer total sales, private sales yield higher profit margins that fleet sales.
Currently, about 17% of Ford’s European annual sales ...