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Ford Thunderbird

Ford Thunderbird (United States of America, 2002-2005)

Ford > Thunderbird > Gen.11 [XI]
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Review


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Review

After a five-year hiatus the T-bird returned with a new Ford DEW platform and a retro style inspired by the early years of the model. This decision was based on the current trend of revivals that were going on like the New Beetle, the MINI Cooper and so on. Ford had big expectations for the new T-bird but the 25.000 unit-selling goal was never met. The sales dropped each year until production was called off.



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Ford is mostly renowned for having established the innovative method of car mass production with moving assembly lines that work in typified sequences. The industrial workforce was also a target for new typified work methods that allow a large scale management.

Henry Ford’s strategy was to combine high technologic levels of production with high salaries and low prices – a tactic that would be international...  more

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