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Industry

Christopher Bruce2013-10-30 13:36:49

Mercedes' Hungarian Factory Running 24 Hours to Support Demand

Sales of Mercedes compacts are up nearly 70%

 
 
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The Hungarian factory was built specifically to build the compact models

Mercedes’Mercedes-BenzMercedes-BenzGermany, 1924 > present197 models
9897 photos
33 videos
compact models are going incredibly well and even better than expected. Sales of the compacts are up 68.3% through the first three quarters of the year. The roll out of the compacts is not finished yet, and Mercedes believes that sales will increase even more. The Kecskemét, Hungary, and Rastatt, Germany, factories where they are built are running 24-hours a day to keep up with demand.

The Kecskemét plant builds the CLA-ClassCLA-Class Gen.1Mercedes-Benz CLA-Class Gen.1Germany, 2013 > present75 versions
89 photos
and B-ClassB-Class Gen.2 [W246]Mercedes-Benz B-Class Gen.2 [W246]Germany, 2012 > present60 versions
112 photos
, and the Rastatt factory builds the A-ClassA-Class Gen.3 [W 176]Mercedes-Benz A-Class Gen.3 [W 176]Germany, 2012 > present41 versions
107 photos
and B-Class.

“The Kecskemét plant is making a decisive contribution to our growth with new customers and in new markets along the Mercedes-Benz 2020 growth strategy. Every single vehicle from this plant proves what we mean when we talk about Mercedes-Benz quality," said Andreas Renschler, head of manufacturing at Mercedes.

The Kecskemét factory opened in March 2012 specifically with the compact models in mind. In January 2013, it added the CLA to the models that it builds.

For the A-Class, 50% of buyers in Europe are coming from other brands and the average age of buyers is 10 years lower than the previous generation.

The current compact models include the A-Class, B-Class and CLA-Class, plus the upcoming GLA-ClassGLA-ClassMercedes-Benz GLA-ClassGermany, 2013 > present32 versions
72 photos
in spring 2014. Mercedes says that there is one more compact model planned but has not announced it yet. 

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