Toyota is world's most Googled car brand in 2016

A study from US car parts firm Quickco has revealed that ToyotaToyotaJapan, 1937 > present155 models
4676 photos
10 videos
was the most searched car brand on Google in the world in 2016. Although it has lost top position as world's biggest car maker to VolkswagenVolkswagenGermany, 1938 > present98 models
9789 photos
31 videos
, ToyotaToyotaJapan, 1937 > present155 models
4676 photos
10 videos
 was still the most popular brand in Google searches in 74 countries around the globe.

ToyotaToyotaJapan, 1937 > present155 models
4676 photos
10 videos
, BMW and Hyundai are the most Googled

From the total 193 countries included in the study 74 countries Googled ToyotaToyotaJapan, 1937 > present155 models
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10 videos
more than any other brand, with the US, China, Australia and a bunch of African countries doing so. With 23 countries less than the Japanese make, BMWBMWGermany, 1918 > present87 models
8697 photos
43 videos
was in second place with a total of 51 countries. With a total of 17 countries HyundaiHyundaiRepublic of Korea, 1967 > present79 models
1961 photos
3 videos
was third.

Curiosities about the study where ToyotaToyotaJapan, 1937 > present155 models
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10 videos
slammed the opposition

A conclusion we can take from the study is that homegrown brands don't necessarily win. In fact on BMWBMWGermany, 1918 > present87 models
8697 photos
43 videos
(Germany), RenaultRenaultFrance, 1898 > present189 models
6115 photos
17 videos
(France), VolvoVolvoSweden, 1927 > present49 models
4537 photos
6 videos
(Sweden) and FiatFiatItaly, 1899 > present159 models
4918 photos
35 videos
(Italy) won on their home country. In Japan ToyotaToyotaJapan, 1937 > present155 models
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10 videos
was beaten by BMWBMWGermany, 1918 > present87 models
8697 photos
43 videos
, the same happening with HyundaiHyundaiRepublic of Korea, 1967 > present79 models
1961 photos
3 videos
in South Korea. The German brand was the clear dominator in Europe.

Supercar brands were almost out of the contest if it weren't for BugattiBugattiFrance, 1909 > present41 models
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7 videos
. The VeyronBugatti VeyronGermany, 2000 > present30 versions
220 photos
2 videos
creator topped the Google searches in Niger. It is definitely a surprise not to see FerrariFerrariItaly, 1947 > present233 models
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37 videos
or LamborghiniLamborghiniItaly, 1963 > present32 models
1457 photos
19 videos
topping the searches in any country.

With “Dieselgate” on the headlines and the brand's popularity in the Chinese market it is surprising that VolkswagenVolkswagenGermany, 1938 > present98 models
9789 photos
31 videos
hasn't shown up in top position in Google searches in more countries.

Well the UK is also surprisingly not very well represented on the map, with JaguarJaguarUnited Kingdom, 1922 > present53 models
2188 photos
16 videos
only featuring as the most searched brand in Belize and MiniMINI (BMW)Germany, 2000 > present15 models
2220 photos
7 videos
topping the charts in Laos, Nepal and Yemen.

Explaining the study

Some difficulties to obtain data in North Korea, Iran, Cuba and other countries forced Quicko only to include 193 countries.

The company also explained that although ToyotaToyotaJapan, 1937 > present155 models
4676 photos
10 videos
topped the Google searches in 74 countries it doesn't necessarily mean that it is the most Googled brand in terms of numbers of searches.