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Christopher Bruce2012-07-17 14:11:42

Mercedes Investing €600M to Build Small Cars in Germany

Mercedes compact cars are so popular that Mercedes is adding another shift

MercedesMercedes-BenzMercedes-BenzGermany, 1924 > present197 models
9897 photos
33 videos
is investing €600 million into its Rastatt, Germany, factory to add a third shift to build the A-A-Class Gen.3 [W 176]Mercedes-Benz A-Class Gen.3 [W 176]Germany, 2012 > present41 versions
107 photos
, B-ClassB-Class Gen.2 [W246]Mercedes-Benz B-Class Gen.2 [W246]Germany, 2012 > present60 versions
112 photos
and a new compact SUV. The new shift will start work in October. 

"By 2020 at the latest we want Mercedes-Benz to be the No. 1 in the premium segment, also in terms of vehicle sales. Our new compacts are among our best weapons in this product offensive. Over the next 10 years the global market for premium compacts will grow by almost 4 million vehicles," said Daimler CEO Dieter Zetsche.

While Rastatt's third shift will start in October, DaimlerDaimlerDaimlerGermany, 1889 > present12 models
77 photos
1 video
plans to add 21 extra shifts to its factories worldwide next year to increase production.

Daimler is also planning a push into compact models. The new A-Class started production on Monday; the B-Class has recently been upgraded; it announced plans to build a compact SUV on the A-Class platform, and there will be an A-Class couple as well. Mercedes has also discussed the possibility of a smaller shooting brake as well. 

Mercedes built 1.26 million vehicles last year, which lags behind 1.3 million from AudiAudiAudiGermany, 1909 > present83 models
8300 photos
27 videos
and 1.38 million from BMWBMWBMWGermany, 1918 > present87 models
8652 photos
43 videos
. It intends on overtaking them in the next few years. 

Source: Automotive News Europe

Encyclopedia
Mercedes-BenzMercedes-Benz
A-ClassA-Class
A-Class Gen.3 [W 176]A-Class Gen.3 [W 176]
A 200 CDI BlueEFFICIENCYA 200 CDI BlueEFFICIENCY
Engine
Straight 4
Displacement
110 cu in
Top Speed
130 mph
Transmission
6, Manual
Maximum power
136 hp @ 3600 rpm
Type
Hatchback
Fuel
Diesel
Fuel consumption (combined)
51.13 US MPG
price
$ 40.207
* based on Germany prices
annual ownership cost
$ 1.467

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