Jaguar Intends to Orient Brand Around F-Type

JaguarJaguarUnited Kingdom, 1922 > present53 models
2188 photos
16 videos
plans to orient its future around the style and dynamics of the F-TypeJaguar F-Type (modern) Gen.1United Kingdom, 2012 > present34 versions
104 photos
3 videos
, at least according to Jaguar Global Brand Director Adrian Hallmark in an interview with Autocar.

“From now on, the F-Type is our orientation point. Without a sports car in our range, it has been possible for people to lose orientation about what Jaguar stands for. Other manufacturers who have strayed successfully from their core range have only done so if they have continued to invest in that model," said Hallmark. 

Hallmark also believes that the F-Type should not be compared to vehicles like the Porsche BoxsterPorsche Boxster Gen.3 [981]Germany, 2012 > 20167 versions
26 photos
2 videos
, Audi TTAudi TT Gen.2Germany, 2006 > 201499 versions
219 photos
1 video
, Mercedes SLKMercedes-Benz SLK-Class Gen.3Germany, 2011 > present22 versions
97 photos
and BMW Z4BMW Z4 Gen.2Germany, 2009 > present44 versions
89 photos
in terms of its higher price, but it is more comparable to the 911 CabrioPorsche 911 Carrera S Cab...Germany, 2012 > present14 photos
or Aston Martin VantageAston Martin V8 Vantage R...United Kingdom, 2012 > present2 photos
, which the F-Type is cheaper than. 

Source: Car Scoop