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Christopher Bruce2013-06-26 19:31:35

GM CEO Akerson Interested in Opel Adam and Cascada as Buicks

He believes they would appeal to the US and lower costs

The Cascada would be easiest to sell in the US because it uses the same platform as the Verano

General MotorsGMGMUnited States of America, 1998 > present8 models
240 photos
CEO Dan Akerson wants to see more sharing between OpelOpelOpelGermany, 1863 > present85 models
5172 photos
8 videos
and Buick, which could mean new Buick models in the US. Specifically, he thinks the  AdamADAM Gen.1Opel ADAM Gen.1Germany, 2012 > present39 versions
122 photos
and CascadaCascada Gen.1Opel Cascada Gen.1Germany, 2013 > present8 versions
36 photos
would be good fits for the US market. Like the other shared models, they would get their own styling for their US versions.

"What we're trying to do is bring together the product development teams much more closely so that there will be all sorts of synergies, I believe, between Opel-Vauxhall and Buick," said Akerson.

Opel and Buick already share the Buick RegalRegal Gen.5Buick Regal Gen.5United States of America, 2011 > present9 versions
32 photos
/Opel InsigniaInsigniaOpel InsigniaGermany, 2003 > present470 versions
661 photos
, Buick VeranoVerano Ecotec 2.4L DOHC I-4Buick Verano Ecotec 2.4L ...United States of America, 2014 > present5 photos
/Opel Astra SedanAstra Sports Sedan 1.7 CDTI ecoFLEX Start/Stop CosmoOpel Astra Sports Sedan 1...Germany, 2012 > present4 photos
and Buick EncoreEncoreBuick EncoreUnited States of America, 2012 > present10 photos
/Opel MokkaMokka Gen.1Opel Mokka Gen.1Germany, 2012 > present55 versions
81 photos
. The advantage of platform sharing is that Buick and Opel can develop one car and sell it in three major markets - the US, China and Europe.

"We think we can take costs out that way. You've got to change the rules of the game in Europe - we do - because of where we are today," said Akerson.

The next cars that Akerson wants to add to the Buick range are versions of the Adam and Cascada. Opel already plans to sell them in China, but he wants them in the US as well.

Of the two cars, the Cascada is probably the easiest to sell in the US. First, its size is more palatable to American buyers. Second, it uses the same platform as the Buick Verano, which means they could share a production line.

The Adam might be harder to sell in the US because the Buick brand is not known for small cars.

Source: Car Scoop (1,2)





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