F-Type Stars in New Music Video by Lana Del Rey

Calling Lana Del Rey polarizing is an understatement, but JaguarJaguarUnited Kingdom, 1922 > present53 models
2186 photos
16 videos
chose her to be the brand's ambassador since September. She gave a brief concert during the debut of the F-TypeJaguar F-Type (modern) Gen.1United Kingdom, 2012 > present34 versions
104 photos
3 videos
, and now the car has a starring role in her new video for the song 'Burning Desire.'

The music video intercuts shots from the film with Del Rey singing in the Rivoli Ballroom in South East London. 

The song is also the theme to 'Desire' a short film that Jaguar made with actor Damian Lewis and Shannyn Sossamon that will be released later in the spring. 

"Film has always been so precious to me and I'm so proud to be a part of what Jaguar have envisioned for their new car with Damian Lewis. Making art means making tough decisions. I do believe you create your own life path and that you will be rewarded for following your passions - and sticking to it. It's just good to know now, with people like Jaguar and working with them, that I'm not the only one out there with such strident, creative beliefs," said Del Rey. 

The music video and a trailer for the short film can be seen below.