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Christopher Bruce2012-11-27 23:38:17

Chinese Automakers Hiring European and American Designers

They want experienced designers immediately to give Chinese cars personality

Qoros will make a big push at the Geneva Motor Show

China instituted a policy decades ago that for automakers to avoid high tariffs on imported cars they must form joint ventures with Chinese automakers to build factories in China. The government's idea was to give automaker's access to its large market in return for its domestic automaker's gaining experience.

Chinese automakers are beginning to take this policy one step further and hire experienced automotive designers from Europe and North America. The concept is that as the head's of design at the Chinese automakers, Chinese designers will also receive mentorship from more experienced western counterparts. 

The list of formerly western designers now in the China include former MercedesMercedes-BenzMercedes-BenzGermany, 1924 > present197 models
9900 photos
33 videos
designer Andreas Deufel at Great WallGreat WallGreat WallChina, 1983 > present5 models
10 photos
, GMGMGMUnited States of America, 1998 > present8 models
240 photos
designer James Hope at CheryCheryCheryChina, 1997 > present7 models
18 photos
, VolvoVolvoVolvoSweden, 1927 > present49 models
4537 photos
6 videos
designer Peter Horbury at GeelyGeelyGeelyChina, 1986 > present5 models
6 photos
and MiniMINI (BMW)MINI (BMW)Germany, 2000 > present15 models
2220 photos
7 videos
designer Gert Hildebrand at Qoros. 

The Chinese automakers believe that the western designers will create more export-friendly cars that can also be sold in China. 

Qoros is among the most audacious. It plans to reveal a compact, luxury sedan aimed at young people at this year's Geneva Motor Show. The company is a joint venture between Chery and holding company Israel Corporation, and it already has a factory capable of producing 150,000 cars a year. 

The reasons for western automakers moving to China is not entirely one sided. The Chinese automakers are giving their new designers carte blanche for their work. Not only can they work on whatever they want, the designs can come to market much sooner. 

Source: Automotive News Europe

Chinese Brand Qoros Plans Geneva Debut with 4-door Sedan





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