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Christopher Bruce2014-01-22 15:30:29

Caterham Reveals New, Greener Logo as Part of Rebranding

The company intends to expand internationally into new sectors

The new Caterham logo uses shades of green to illustrate the brand's future

Since Malaysian businessman Tony Fernandes bought CaterhamCaterhamCaterhamUnited Kingdom, 1973 > present9 models
354 photos
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in 2011, the company has been on a slow and steady growth trajectory. He added new businesses like carbon fiber engineering to the company that traditionally was known for building Lotus SevenSevenLotus SevenUnited Kingdom, 1957 > 19726 versions
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kit cars. The company’s next step is the debut of a new logo as part of an international rebranding effort.

Caterham’s new logo is a stylized Union Jack in several shades of green with the Caterham name in dark green in the center.

The point of the rebranding is that Caterham wants to be known as a greener automaker, expand internationally and diversify into new sectors.

“The Caterham brand has been in existence for over 40 years and, in simple terms, is a brand that puts smiles on people’s faces. It is a proud British brand, one that celebrates Britain’s engineering prowess and we, in turn, are proud to showcase our British heritage,” said Tony Fernandes, Caterham Group Co-Chairman.

Caterham is entering its fifth season in Formula One and launched new top spec and entry-level models of its classic Seven7Caterham 7United Kingdom, 1973 > present67 versions
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kit car in 2013. It is also working with RenaultRenaultRenaultFrance, 1898 > present189 models
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to create a new car for itself and the renewed AlpineAlpineAlpineFrance, 1955 > 199414 models
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brand that will be on sale in 2016. The company is also rumored to be working on a motorcycle project. The Caterham Composites group is designing new, lightweight seats for Airbus.

The new logo will be used by all of Caterham’s companies.





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