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Christopher Bruce2012-05-13 12:39:28

Baboons Attack Hyundai I30 to Prove Resilience

 
 
Slideshow
Hyundai really just opened the car up and walked away

What better way to prove the toughness of your car's interior than letting tens of baboons loose on it. That is exactly what HyundaiHyundaiHyundaiRepublic of Korea, 1967 > present79 models
1948 photos
3 videos
did with an i30i30 1.6 CRDi VGT Blue ComfortHyundai i30 1.6 CRDi VGT ...Republic of Korea, 2012 > present1 photo
at the Knowsley Safari Park in Merseyside, UK. 

Hyundai is trying to get the i30 noticed by families, and how better than releasing a video of the five-door hatchback being beset by monkeys. Hyundai used heavy duty interior materials, easy-wipe plastics and high quality steel for the body work. 

The baboons at Knowsley are known for their destructive habits with cars, and according to one of the workers enjoy ripping the number plates off of cars and using them as a skateboard. 

“At Hyundai we believe in new thinking, which is why we decided to take a new approach with this durability test. You have to be pretty brave to subject a car to the most rigorous quality testers in the world, and the monkeys certainly gave our New Generation i30 a thorough examination! The fact that it survived with only a few scrapes is testament to the way a modern Hyundai is designed and engineered," said Felicity Wood, i30 Product Manager. 

Hyundai donated £1,000 to the Primate Society of Great Britain in thanks for letting them use the Knowsley Park baboons. 

The Knowsley Safari Park is outside of Liverpool and in addition to monkeys houses elephants, giraffes, lions and tigers. 

Source for video: Car Scoop

Encyclopedia
HyundaiHyundai
i30i30
i30 Gen.2i30 Gen.2
i30 1.6 CRDi VGT Stylei30 1.6 CRDi VGT Style
Engine
Straight 4
Displacement
97 cu in
Top Speed
115 mph
Transmission
6, Manual
Maximum power
110 hp @ 4000 rpm
Type
Hatchback
Fuel
Diesel / Electric
Fuel consumption (combined)
63.57 US MPG
price
$ 33.932
* based on Portugal prices
annual ownership cost
$ 1.477

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