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Christopher Bruce2013-10-15 16:15:59

Aston Martin Says Lagonda is Still Being Slowly Worked On

No prototype available yet but negotiating with Mercedes

The Lagonda SUV is still being developed according to CEO Ulrich Bez

Aston MartinAston MartinAston MartinUnited Kingdom, 1914 > present62 models
1955 photos
24 videos
says that while it has not built any prototypes yet for its SUV, the truck is still being worked on internally and will likely go into production with the LagondaLagonda ConceptAston Martin Lagonda ConceptUnited Kingdom, 2009 > present3 photos

The Lagonda SUV is still several years away and will likely take heavily from Aston Martin’s relationship with AMGAMGAMGGermany, 1966 > present17 models
103 photos
. The engines will certainly come from AMG, and Aston Martin may even negotiate to use a Mercedes-BenzMercedes-BenzMercedes-BenzGermany, 1924 > present197 models
9900 photos
33 videos
platform for the truck.

“If you look at how PorschePorschePorscheGermany, 1931 > present43 models
4654 photos
29 videos
and VolkswagenVolkswagenVolkswagenGermany, 1938 > present98 models
9789 photos
31 videos
worked together to produce two completely different cars,” said Aston Martin CEO Dr. Ulrich Bez. “It would be possible to have a similar arrangement with Mercedes so long as our car was clearly and distinctly an Aston Martin.”

At one point, Aston Martin had considered launching Lagonda as its own brand, but the company realized that there was no point. However, it does not prevent Aston Martin from using Lagonda as a model name on a more luxury-oriented model.

“In places where this car must sell, like China, no-one has even heard of Lagonda. We are working hard to build Aston Martin over there so what’s the point of doing it all over again with a name no-one knows,” said Bez.

The LagondaLagondaLagondaUnited Kingdom, 1906 > present20 models
34 photos
name has not been on a production car since 1990 when Aston Martin ended production of its V8 sedanLagondaAston Martin LagondaUnited Kingdom, 1986 > present5 photos
. Lagonda-branded carsLagonda RapideAston Martin Lagonda RapideUnited Kingdom, 1961 > 19642 photos
have not been sold since 1965.

Source: Autocar

Aston MartinAston Martin
Lagonda ConceptLagonda Concept




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