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Toyota Prius

Toyota Prius (Japan, 1997-present)

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Prius is a compact car launched in Japan in 1997. The full hybrid electric hatchback reached the European market in 2000. The currently series, the third generation, is sold in 38 countries. Throughout the first decade of its existence the Prius has been voted Car of the Year by European, Japanese and American motoring journalists.

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In 1933, with the help of the Japanese government stimulation, Kiichiro Toyoda decided to create an automobile division from its already established company of automatic looms and electric sewing machines. Their first production automobile, the Toyota Model AA, starts in 1936 and in the following year Kiichiro finally inaugurates Toyota Motor Company as an independent company.

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