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Industry

Christopher Bruce2013-10-09 16:53:25

Porsche on Track to Have Record Sales for 2013 and 2014

The Macan is expected to boost sales even farther next year

 
 
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The 918 will be on sale soon

PorschePorschePorscheGermany, 1931 > present43 models
4654 photos
29 videos
is on track to have a record year for 2013. From January to September, sales are up 14.7% to 119,747 cars, and for September alone sales were up 9.1% to 12,970 cars. Furthermore, Porsche is predicting an even stronger year in 2014 with the introduction of the MacanMacanPorsche MacanGermany, 2013 > present1 photo
crossover, which will debut at the LA Auto Show on November 20.

For September, Asia led Porsche sales with 4,758 cars sold, up 3.8%. Europe was next with 4,464 cars sold, up 11.3%, and in the Americas 3,748 cars were sold, up 13.7%.

Cayenne continues to be the bestselling Porsche worldwide with 6,895 sold in September. That means 50.8% of Porsches sold in September were CayennesCayenne Gen.2Porsche Cayenne Gen.2Germany, 2010 > 201729 versions
87 photos
2 videos
.

Porsche will have invested over €1.3 billion in new products in 2013 by the end of the year, and most of that is split between the Macan and 918918 SpyderPorsche 918 SpyderGermany, 2013 > present12 photos
. It has also been working with AudiAudiAudiGermany, 1909 > present83 models
8289 photos
27 videos
and BentleyBentleyBentleyUnited Kingdom, 1919 > present37 models
1475 photos
5 videos
to create a new, shared V8 engine. It plans to reduce this to €1 billion in 2014 to maximize profits and pay off €1.5 billion in debt.

In addition to the cost of developing the Macan, Porsche spent €500 million to upgrade its Leipzig factory to build the smaller truck.

The company’s goal is to sell 200,000 vehicles a year by 2016 at the latest, and it seems on track to meet that goal or even hit it earlier. Last year, it sold 143,096 cars.

Source: Automotive News Europe

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