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Christopher Bruce2013-10-09 16:53:25

Porsche on Track to Have Record Sales for 2013 and 2014

The Macan is expected to boost sales even farther next year

The 918 will be on sale soon

PorschePorschePorscheGermany, 1931 > present43 models
4654 photos
29 videos
is on track to have a record year for 2013. From January to September, sales are up 14.7% to 119,747 cars, and for September alone sales were up 9.1% to 12,970 cars. Furthermore, Porsche is predicting an even stronger year in 2014 with the introduction of the MacanMacanPorsche MacanGermany, 2013 > present1 photo
crossover, which will debut at the LA Auto Show on November 20.

For September, Asia led Porsche sales with 4,758 cars sold, up 3.8%. Europe was next with 4,464 cars sold, up 11.3%, and in the Americas 3,748 cars were sold, up 13.7%.

Cayenne continues to be the bestselling Porsche worldwide with 6,895 sold in September. That means 50.8% of Porsches sold in September were CayennesCayenne Gen.2Porsche Cayenne Gen.2Germany, 2010 > 201729 versions
87 photos
2 videos

Porsche will have invested over €1.3 billion in new products in 2013 by the end of the year, and most of that is split between the Macan and 918918 SpyderPorsche 918 SpyderGermany, 2013 > present12 photos
. It has also been working with AudiAudiAudiGermany, 1909 > present83 models
8289 photos
27 videos
and BentleyBentleyBentleyUnited Kingdom, 1919 > present37 models
1475 photos
5 videos
to create a new, shared V8 engine. It plans to reduce this to €1 billion in 2014 to maximize profits and pay off €1.5 billion in debt.

In addition to the cost of developing the Macan, Porsche spent €500 million to upgrade its Leipzig factory to build the smaller truck.

The company’s goal is to sell 200,000 vehicles a year by 2016 at the latest, and it seems on track to meet that goal or even hit it earlier. Last year, it sold 143,096 cars.

Source: Automotive News Europe





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