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Industry

Christopher Bruce2014-01-20 14:14:20

Opel/Vauxhall Sales Stay Stagnant But Market Share Rises

It is GM's second largest brand

 
 
Slideshow
The Mokka is the second bestselling car in its segment

OpelOpelOpelGermany, 1863 > present85 models
5172 photos
8 videos
/Vauxhall shifted 1,063,979 cars in 2013, a 0.4% decrease in sales. However, market share grew to 5.61%, a 0.02% increase, but the first year-on-year increase in 14 years. It also became General Motors’GMGMUnited States of America, 1998 > present8 models
240 photos
second largest brand and the third largest auto brand in Europe. It may be the first sign that the company is stabilizing after years of falling sales.

“Our new models AdamADAM Gen.1Opel ADAM Gen.1Germany, 2012 > present39 versions
122 photos
, CascadaCascada Gen.1Opel Cascada Gen.1Germany, 2013 > present8 versions
36 photos
and MokkaMokka Gen.1Opel Mokka Gen.1Germany, 2012 > present55 versions
81 photos
in particular contributed to this improvement, in spite of an overall difficult market environment. We have already received 62,000 orders for the Adam and 177,000 for the Mokka”, said Peter Christian Küspert, Opel head of sales.

The Astra and CorsaCorsa Gen.4 [D]Opel Corsa Gen.4 [D]Germany, 2006 > present231 versions
379 photos
were the brand’s top selling cars and took positions seven and eight respectively on the ten bestselling cars in Europe list. The Mokka is the second best selling in the compact crossover segment.

Opel has not yet announced any new vehicles to add to the range in 2014, but it continues to add new petrol and diesel engines to the range. There have been rumors of an Adam compact crossover.

While Opel remains GM's second largest brand, it is in danger of falling to third. BuickBuickBuickUnited States of America, 1903 > present68 models
487 photos
1 video
is rapidly growing in popularity in China and grew by 15% in 2013 to 1,032,331 cars. It was about 30,000 cars away from overtaking Opel/Vauxhall.

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