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Christopher Bruce2013-09-30 18:28:42

Land Rover Factory Running Constantly to Keep Up with Demand

It is still behind and losing out on orders

Land Rover is running its factory constantly to keep up with demand

Land RoverLand RoverLand RoverUnited Kingdom, 1978 > present15 models
1787 photos
9 videos
is running its factory in Solihull, England, 24 hours a day, seven days a week to keep up with surging demand, especially in China. Unfortunately, it is also leaving many sales on the table because people do not want to wait in line.

The wait time for the Range Rover SportRange Rover Sport Gen.2Land Rover Range Rover Sport Gen.2United Kingdom, 2013 > present36 versions
62 photos
sits at nine months worldwide, and the Range RoverRange Rover (modern) Gen.3 [L405]Land Rover Range Rover (modern) Gen.3 [L405]United Kingdom, 2012 > present13 versions
30 photos
will take customers six months to receive. Demand is so strong in China for the Range Rover that buyers are willing to pay a €60,000 fee to move their order to the top of the queue on top of the 2.8 million yuan (€338,000) base price due to China’s heavy auto import taxes.

The money is being shoveled into Jaguar Land Rover’s coffers to develop new models and new technology. However, there is no way to further increase production because the factory is running at full capacity.

The other problem is that Land Rover cannot get its Ford-built engines fast enough. While Jaguar Land Rover owns the engine, Ford in the UK still builds it under contract. A new four-cylinder engine is under development but not due until 2015.

Source: Automotive News Europe

Land RoverLand Rover
Range Rover (modern)Range Rover (modern)
Range Rover (modern) Gen.3 [L405]Range Rover (modern) Gen.3 [L405]




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