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Car Culture

Christopher Bruce2013-05-10 17:24:24

Dodge and SRT Partner with 'Fast & Furious 6' in US

The link will be advertised on television and in print

 
 
Slideshow
The SRT Challenger will have a role as a hero car in the film

FiatFiatFiatItaly, 1899 > present159 models
4916 photos
35 videos
Group is putting a lot of marketing dollars behind "Fast and Furious 6." Alfa RomeoAlfa RomeoAlfa RomeoItaly, 1910 > present108 models
2261 photos
7 videos
was on hand at the film's international premiere on May 7 in London and will have television and print advertising in Italy. In the United States, Fiat Group is using the and SRTSRTSRTUnited States of America, 2010 > present5 models
296 photos
1 video
brands to promote the movie and its cars. 

Americans have to wait until May 24 to see the film, but Dodge and SRT will be bombarding the airwaves with ads promoting themselves and the movies. The film features the Dodge Charger SRT8Charger SRT8SRT Charger SRT8United States of America, 2011 > present8 photos
and Dodge Challenger SRT8Challenger SRT8 392SRT Challenger SRT8 392United States of America, 2011 > present2 photos
in starring roles.

The Challenger SRT8 will be one of the film's "hero" cars driven by star Vin Diesel in several chase scenes. Diesel will also drive a 1969 Dodge DaytonaCharger DaytonaDodge Charger DaytonaUnited States of America, 1969 > 19693 photos
in the film linking the brand's modern cars to its heritage. 

Dodge has created two commercials linking itself to the film. The first is a 30-second ad starring the Dodge DartDart (modern)Dodge Dart (modern)United States of America, 2012 > present27 versions
97 photos
1 video
and in intercut with footage from the film. It will run on national television. The ad will be linked to a contest where viewers can enter to win a Dart. 

The second ad can be customized by dealerships to fit their needs. It shows a man interested in a Charger who sees a poster for "Fast & Furious 6" and imagines himself in the movie. 

In other media, Dodge has created a website promoting its link to the movie, and the #91 Viper GTS-RViper GTS-RSRT Viper GTS-RUnited States of America, 2013 > present7 photos
that will race in the American Le Mans Monterey race at Laguna Seca on May 11 will carry "Fast & Furious 6" sponsorship.

Alfa Romeo Giulietta Getting Feature Role in 'Fast & Furious 6'

Encyclopedia
DodgeDodge
ChallengerChallenger
Challenger Gen.3Challenger Gen.3
Challenger SRT8Challenger SRT8
Engine
--
Displacement
392 cu in
Top Speed
--
Transmission
--
Maximum power
470 hp
Type
Fixed-head coupé
Fuel
Petrol
Fuel consumption (combined)
--
price
$ 42.780
annual ownership cost
$ 868

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