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Christopher Bruce0000-00-00 00:00:00

Toyota Following Vehicle Production on Twitter

It is meant to show what it takes to build a car

 
 
Slideshow
Toyota put out over 300 tweets showing how an Auris Hybrid was built

ToyotaToyotaToyotaJapan, 1937 > present155 models
4667 photos
10 videos
UK used Twitter to show how its cars are made in a project its calls “Factory to Forecourt”. On June 19, Toyota tweeted each step in the production process from its @toyotafactory Twitter account.

It broadcasted 325 tweets over 14 hours to provide a detailed explanation of how an Auris HybridAuris Hybrid 1.8 HSD ComfortToyota Auris Hybrid 1.8 H...Japan, 2012 > present8 photos
was built, and the tweets included images, videos and personal messages from factory employees. It started from raw steel and finished when the car was ready for delivery.

“This project does more than simply show what we do inside the walls of our factory, it presents it in the context of the commitment to quality that is the guiding principle of the way Toyota works worldwide and the first priority of everyone who works for the company,” said Scott Brownlee, Toyota GB’s head of social media.

Encyclopedia
ToyotaToyota
AurisAuris
Toyota Auris Gen.3Toyota Auris Gen.3
Auris Hybrid 1.8 HSD ComfortAuris Hybrid 1.8 HSD Comfort
Engine
Straight 4
Displacement
110 cu in
Top Speed
112 mph
Transmission
continuously variable transmission
Maximum power
100 hp @ 5200 rpm
Type
Hatchback
Fuel
Petrol / Electric
Fuel consumption (combined)
63.57 US MPG
price
$ 36.819
* based on Portugal prices
annual ownership cost
$ 896

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