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Christopher Bruce2012-12-18 18:16:44

Renault on a Mission to Create a Cheaper Car

Wants to dominate the Indian market

 
 
Slideshow
Gerard Detourbet was responsible for creating the Logan

Among all of the automakers in Europe, the RenaultRenaultRenaultFrance, 1898 > present189 models
6114 photos
17 videos
-NissanNissanNissanJapan, 1932 > present159 models
7236 photos
12 videos
Alliance has been the fastest to cope with the European debt crisis by branching out to emerging markets. Renault parleyed its 25% ownership of AvtoVAZVAZVAZRussian Federation, 1966 > present8 models
47 photos
4 videos
into buying a controlling stake in the company, and it is planning a major factory in North Africa. The next step in this plan appears to be India, and alliance CEO Carlos Ghosn has just the man for the job.

Ghosn has selected Gerard Detourbet, the man who created the low-priced Dacia LoganLogan 1.5 dCi FAP ECO2 Confort BusinessDacia Logan 1.5 dCi FAP E...Romania, 2013 > present2 photos
, to create an even cheaper car aimed directly at India. The goal is for the car to cost less than €3,550 or $4,700.

Detourbet is taking his mission as serious as possible. He moved to Chennai, India, earlier in the year to build the groundwork for the new car and potentially a new brand. He has found Indian part suppliers and executives to bring the car to market. 

Renault will be competing with cars from Maruti, a subdidiary of SuzukiSuzukiSuzukiJapan, 1909 > present47 models
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, that already offers cars for less than €3,550 or $4,700. HyundaiHyundaiHyundaiRepublic of Korea, 1967 > present79 models
1948 photos
3 videos
offers a car called the Eon for a similar price. 

"India is the only country where you begin to see modern cars at this kind of price. Once you've done battle with the world's best cheap car manufacturer, you can go into another country where there isn't a Maruti Suzuki and be relatively comfortable," said Detourbet.

Detourbet is creating Renault's car to offer more interior room for the same price. Nissan will sell a re-styled version of the same car in India. Assuming it is a sucess, the car would be modified and sold to other emerging markets like Africa. 

"We're about where we were two years before the Logan launch, in a race against time to prove feasibility."

That would indicate that if the development is a success introduction of the new car will come in late 2014 or early 2015.

Source: Automotive News Europe

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