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Christopher Bruce2013-04-24 18:43:47

Peugeot-Citroën Raises Chinese Sales Target by 11%

Strong first quarter sales push target increase

PSA sales were up nearly a third in China in the first quarter

PSA PeugeotPeugeotPeugeotFrance, 1882 > present120 models
4048 photos
7 videos
-CitroënCitroënCitroënFrance, 1919 > present94 models
5546 photos
11 videos
has increased its sales target for China from 500,000 to 557,000 cars this year due to strong sales in China in the first quarter. PSA sales in China were up 31% to 142,000 cars in the first quarter of 2013. Last year it sold 442,000 cars and trucks there, up 9.2%. 

If it meets the goal, then PSA will have 4% of the Chinese auto market share by the end of the year.

The major models in the PSA Chinese lineup are the Peugeot 30083008 Gen.1Peugeot 3008 Gen.1France, 2008 > 2016109 versions
143 photos
and Citroen C4L. It introduced the Citroën C-ElyseeC-Elysée  Gen.1Citroën C-Elysée Gen.1France, 2012 > present15 versions
21 photos
and Peugeot 301301 (modern)Peugeot 301 (modern)France, 2012 > present5 versions
23 photos
at the Shanghai Motor Show and is hoping that Citroën's DS sub-brand also takes off when production begins in China later in the year. 

PSA has set of goal of having 5% of the Chinese car market by 2015, compared to 3.5% in 2012. To increase sales, PSA is adding 100 new dealerships this year split between both brands. Its wider goal is to have 50% of its sales come from outside of Europe by 2015. Currently, 62% of its cars are sold within Europe.

The China Association of Automobile Manufacturers predicts the Chinese auto market to grow by 8.5% this year to 16.8 million cars. VolkswagenVolkswagenVolkswagenGermany, 1938 > present98 models
9787 photos
31 videos
and GMGMGMUnited States of America, 1998 > present8 models
240 photos
are the titans of the Chinese auto market with 16% and 8% of the country's market share respectively. 

Source: Automotive News Europe





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