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Christopher Bruce2012-06-22 03:07:47

No Plans for Sub-Boxter Porsche

The Boxter is the latest Porsche update, and it appears we won't see a cheaper model

PorschePorschePorscheGermany, 1931 > present43 models
4654 photos
29 videos
Head of Marketing and Sales Bernhard Maier says that the brand has no intention of selling a car less expensive than the BoxterBoxster Gen.3 [981]Porsche Boxster Gen.3 [981]Germany, 2012 > 20167 versions
26 photos
2 videos

"To build a Porsche for 30,000 euros currently doesn't fit our brand. The extraordinary purchase experience is not for free and the entry price is currently covered with the Boxster and in the future by the MacanMacanPorsche MacanGermany, 2013 > present1 photo
," said Maier. 

Instead, the brand plans to double volume while keeping its exclusivity. After selling 117,000 cars in 2011, it plans to sell 200,000 cars worldwide by 2018. 

"If the experts are right and the world markets grow to 100 million units in 2018 and Porsche would sell 200,000 units, we would have a world market share of 0.2 percent. I don't believe this would be a drastic change in exclusiveness," said Maier. 

Porsche will introduce the compact Macan SUV next year, and in the past year has began selling new versions of the Boxter and 911911 Gen.6 [991 Series]Porsche 911 Gen.6 [991 Series]Germany, 2011 > present110 versions
318 photos
3 videos

Source: Automotive News

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