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PorschePorscheGermany, 1931 > present Head of Marketing and Sales Bernhard Maier says that the brand has no intention of selling a car less expensive than the BoxterPorsche Boxster Gen.3Germany, 2012 > present.
"To build a Porsche for 30,000 euros currently doesn't fit our brand. The extraordinary purchase experience is not for free and the entry price is currently covered with the Boxster and in the future by the MacanPorsche MacanGermany, 2013 > present," said Maier.
Instead, the brand plans to double volume while keeping its exclusivity. After selling 117,000 cars in 2011, it plans to sell 200,000 cars worldwide by 2018.
"If the experts are right and the world markets grow to 100 million units in 2018 and Porsche would sell 200,000 units, we would have a world market share of 0.2 percent. I don't believe this would be a drastic change in exclusiveness," said Maier.
Source: Automotive News
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