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Christopher Bruce2013-04-12 16:49:26

New Cadillacs Already Helping GM Bottom Line

Cadillac sales up by 50% last year

The ATS has been a huge success for Cadillac

The CadillacCadillacCadillacUnited States of America, 1902 > present79 models
1239 photos
2 videos
ATSATS 2.0 Turbo DI VVT Cadillac ATS 2.0 Turbo DI...United States of America, 2013 > present15 photos
has barely been on sale a year, and it is already partially responsible for Cadillac sales increasing 49%. Even better, the new buyers are younger than the senior buyers Cadillac had cultivated in recent years, which helps secure Cadillac's future. It is planning 10 new models by 2015, including the just-revealed third generation CTSCTS 3Cadillac CTS 3United States of America, 2013 > present23 versions
26 photos

Cadillac is hoping than the ATS can be a Trojan horse for the brand. As the model builds buzz by winning awards like the North American Car of the Year, Cadillac can prove that it is building quality vehicles again. It can then bring out the CTS later this year for a higher price and higher profit margins but still have high quality.

The brand's next step will be work on its SRXSRX Gen.2Cadillac SRX Gen.2United States of America, 2010 > present15 versions
36 photos
compact crossover. It was introduced in 2009 as a 2010 model but is already beginning to feel old. The compact crossover might be the fastest developing market segment in the world and having legitimate competition against BMWBMWBMWGermany, 1918 > present87 models
8655 photos
43 videos
, AudiAudiAudiGermany, 1909 > present83 models
8301 photos
27 videos
, MercedesMercedes-BenzMercedes-BenzGermany, 1924 > present197 models
9897 photos
33 videos
and LexusLexusLexusJapan, 1989 > present26 models
1502 photos
6 videos
will be vital. 

"Cadillac makes more money than our average portfolio. As we continue to fill out the lineup in the portfolio and grow Cadillac, that’s going to have a net benefit from a margin perspective," said General MotorsGMGMUnited States of America, 1998 > present8 models
240 photos
North America Chief Financial Officer Chuck Stevens.

The extra sales are having a major effect on GM's stock price. The stock price has gone from a recent low of $27.26 a share on April 4 to 29.70 as of this writing. It is the most the stock has been worth since January 15, 2013, when it hit a high of $30.60 a share.

Cadillac was the top luxury brand in the US for decades until 1998 and currently ranked fifth last year. Through March, it has moved up a spot past AcuraAcuraAcuraJapan, 1986 > present24 models
519 photos
4 videos
for fourth place. It wants to retake the crown.

The US auto market is ascendant at the moment. March sales hit 1.45 million cars, the best sales month since 2007, and analysts are already predicting that this could be the best automotive sales year since 1997. 

Source: Bloomberg

ATS 2.0 Turbo DI VVT ATS 2.0 Turbo DI VVT
122 cu in
Top Speed
6, Manual
Maximum power
270 hp @ 5500 rpm
Saloon (sedan)
Fuel consumption (combined)
annual ownership cost




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