Send this page to a friend!
Fill in the form bellow

your name:
your email:
friend name:
friend email:
your comments:
close

news

Christopher Bruce2012-05-29 18:01:17

Land Rover Creates Edible Survival Book for the Desert

 
 
Slideshow
The book provides 372 calories about the same as a cheeseburger

Advertising firm Y&R has created a quite fun promotional piece for Land RoverLand RoverLand RoverUnited Kingdom, 1978 > present15 models
1784 photos
9 videos
. The book titled "In Case of Emergency: Eat This Book" will be distributed to Land Rover buyers in Dubai, and the book is exactly what it says that it is: edible. 

The 28-page book is meant as a survival guide in case the driver gets lost or stranded in the middle of the desert. It includes a map of the Arabian Desert, navigation instructions, a foraging and hunting guide, cooking guide and first-aid tips. The cover is made from a reflective material to signal rescuers; the metal binding can be used to make cooking skewers; and best of all the pages are made from edible paper and a glycerin-based ink that in a pinch can provide 372 calories of nutrition. That is about the same as a cheeseburger. 

Land Rover has already handed out 5,000 of the guides to customers and will package 70,000 of them with a car magazine soon. It is also freely available in sports shops in Dubai. 

Source: PSFK

Encyclopedia
Land RoverLand Rover

1 comment

authomobilia
Very good advertizing coup... Actually, I'd like to have one of these books....
01.06.2012 @ 00:05
Anonymous

Contribute

publish your news and scoops
Contribute
close