Send this page to a friend!
Fill in the form bellow
Honda is against the ropes, and it knows it. It has been said that with the weak yen and high sales volume in North America that Honda is an American car company headquartered in Tokyo. If you wonder why the next NSXAcura NSX ConceptJapan, 2012 > present is being built in Ohio, it is because Honda knows most of them will be sold in North America and building it in the US keeps the final price down.
Honda's latest ad in Japan is titled 'We Won't be Beaten," and it gives the brand's timeline by showing its important vehicles one after another. The ad starts with Sochiro Honda's original clip-on bicycle engine, then transitions to Honda's first racing motorcycle and Formula 1 car. The ad pans across important Honda models like the AccordHonda AccordJapan, 1976 > present, NSXHonda NSXJapan, 1990 > present and FitHonda FitUnited States of America, 2008 > present.
The Youtube video below is subtitled for the Japanese speech. The announcer starts out talking about the power of dreams and effort but quickly says that known of that matters. Most of the time justice does not win and hard work is not rewarded, and it ends with, "Let's Surpass Yesterday's Honda."
Honda is not safe yet. Its new CivicHonda Civic Gen.9Japan, 2011 > present is considered terrible in the automotive press. The CRZHonda CR-Z Base 6MJapan, 2011 > present is a disappointment. The new Accord that it showed in Detroit was uninspiring, and the next CrosstourHonda Accord Crosstour EX...Japan, 2011 > present it showed in New York was terrifying. However, the ILXAcura ILX Gen.1Japan, 2012 > present seems solidly okay; the RLXAcura RLX ConceptJapan, 2013 > present could be interesting, and the NSX might be the real winner.
Honda needs to get back to its roots with fun, economical engines. Face it, the Civic has never been a fantastic looking car, but people bought them because they were inexpensive but better than the rivals. When was the last time you could say that about a Honda?
Let's hope that the future of Honda is as good as this ad.
182 cu in
274 hp @ 7300 rpm
Fuel consumption (combined)
annual ownership cost