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Christopher Bruce2012-05-28 17:52:04

Infiniti Launches European Ad Campaign with Sebastian Vettel

 
 
Slideshow
Infiniti wants to play a larger role in the European luxury market

InfinitiInfinitiInfinitiJapan, 1989 > present31 models
997 photos
5 videos
wants to be a real player in the European luxury car market. It has been slowly using its relationship with the Red Bull Formula 1Red BullRed BullAustria, 2004 > present12 models
1049 photos
3 videos
team more and more, and now Infiniti is launching a new television ad campaign starring Vettel and in FXFX Gen.2Infiniti FX Gen.2Japan, 2009 > present28 versions
61 photos

The ads use the tagline 'Performance isn’t black and white.. it’s purple,' and emphasize the emotion that comes with driving that is more than statistics and power figures.

“Infiniti has a strong point of view on what is performance and how it should be delivered. Using the best pilot in the world Sebastian Vettel to illustrate this shows how serious we are in our ambitions to develop the brand," said Jean-Pierre Diernaz, Infiniti Marketing and Communication Director for Europe, Middle East and Africa.

Infiniti is also going to issue a series of 20 advertising posters from five international artists in Europe. Each focuses on a different element of Infiniti vehicles: 4 wheel steering, V8, brakes, continuous damping and more. 

Encyclopedia
InfinitiInfiniti
FXFX
FX Gen.2FX Gen.2
FX Sebastian VettelFX Sebastian Vettel
Engine
V 8
Displacement
305 cu in
Top Speed
186 mph
Transmission
--
Maximum power
420 hp
Type
Sport-utility vehicle
Fuel
Petrol
Fuel consumption (combined)
--
price
--
annual ownership cost
--

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