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Christopher Bruce2013-08-02 16:39:31

GM Pulls Opel Out of Australia After Just One Year

The cars can not be sold there at a profit

 
 
Slideshow
Opel sold the Corsa, Astra and Insignia in Australia

General MotorsGMGMUnited States of America, 1998 > present8 models
240 photos
has announced that it is pulling OpelOpelOpelGermany, 1863 > present85 models
5172 photos
8 videos
out of the Australian market effective immediately despite it being on sale there for barely a year. Opel sold 541 cars in Australia in 2012 and sold 989 cars there in the first six months. It launched in Australia in September 2012. 

Opel had 20 dealers and 15 executive staff in Australia. Because the cars were imported and the dealers were mostly combined with HoldenHoldenHoldenAustralia, 1856 > present29 models
85 photos
, the only workers in danger of losing their jobs are the executives. 

Opel sold the CorsaCorsa Gen.4 [D]Opel Corsa Gen.4 [D]Germany, 2006 > present231 versions
379 photos
as a three-door and five-door; AstraAstra Gen.4 [J/D]Opel Astra Gen.4 [J/D]Germany, 2010 > 2015223 versions
355 photos
five-door, Sports Tourer, GTC; and InsigniaInsigniaOpel InsigniaGermany, 2003 > present470 versions
661 photos
as a sedan and Sports Tourer. It has planned to add the MokkaMokka Gen.1Opel Mokka Gen.1Germany, 2012 > present55 versions
81 photos
soon. 

The problem facing Opel was that is was positioned as a premium brand in a very crowded market. With such low sales, it could not make a profit.

"We can't sell our cars at the price they need to be in order to meet our volume targets.

"The Astra small car was supposed to underpin our brand but with the prices of most rivals dipping to close to $20,000 we just couldn't compete," said Opel spokeswoman Michelle Lang.

Opel had hoped to grow sales to 15,000 cars a year within three years. 

Source: News Australia

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