Send this page to a friend!
Fill in the form bellow

your name:
your email:
friend name:
friend email:
your comments:
close

news

Christopher Bruce2013-08-27 17:26:07

Geely Using Volvo Connection to Develop Export Models

It will aim at Europe first, then the United States

 
 
Slideshow
Geely will be expanding to the UK market soon

Chinese automaker GeelyGeelyGeelyChina, 1986 > present5 models
6 photos
intends to use its ownership of VolvoVolvoVolvoSweden, 1927 > present49 models
4537 photos
6 videos
to develop more export-friendly cars that will go to Europe first and later to the United States. The first co-developed car is scheduled to be ready in 2015. 

"Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company. Our deliveries in the U.S. and Europe will be banking on those jointly developed models," said Geely CEO Gui Shengyue.

Geely is getting ready to launch the in the UK and has taken a controlling stake in the London Taxi CompanyLTILTIUnited Kingdom, 1982 > present3 models
8 photos
. These models will introduce the name to Europe, but the Volvo co-developed models will be more competitive in the market.

The marketing of the new Geely cars will lean heavily on Volvo's reputation for safety and reliability. Previously, Volvo and Geely had been kept separate to keep from harming Volvo's brand image, but Geely wants to expand to be China's largest auto exporter.

Geely is China's second-largest domestic brand with 100,800 cars sold last year. Its major competitor is CheryCheryCheryChina, 1997 > present7 models
18 photos
, which sold 184,800 cars last year. Geely sees exporting cars as a way to overtake its rival. 

Source: Automotive News Europe

Encyclopedia
GeelyGeely

0 comments

Anonymous

Contribute

publish your news and scoops
Contribute

more about Geely

Volvo and Geely Detail Future Platform
Volvo and Geely Detail Future PlatformChristopher Bruce - 2013.09.17
close