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Christopher Bruce2013-02-05 17:05:52

Fiat Considering New Brand to Take on Dacia/Datsun

Nissan-Renault's success bringing competition

Fiat still own the name Autobianchi and could revive the brand

Success often breeds competition. RenaultRenaultRenaultFrance, 1898 > present189 models
6115 photos
17 videos
-Nissan'sNissanNissanJapan, 1932 > present159 models
7236 photos
12 videos
 DaciaDaciaDaciaRomania, 1966 > present11 models
518 photos
3 videos
had its sales increase 4.8% to 359,822 units and that was despite that the European auto market fell 8.6% for the year. Nissan will launch a rebirth of the DatsunODA SpiderRussian Federation, 1993 > 19931 Version
brand later this year with similar goals. 

VolkswagenVolkswagenVolkswagenGermany, 1938 > present98 models
9787 photos
31 videos
has already expressed interest in creating a budget brand for China, and now FiatFiatFiatItaly, 1899 > present159 models
4916 photos
35 videos
is joining suit with the desire for a budget brand that would take Dacia head on. Fiat Group CEO Sergio Marchionne is debating just such a cheaper brand with the Fiat board. 

Right now the concept is for it to create a cheaper brand that would allow the 500 and Panda to increase prices and go slightly more upmarket. Like Dacia and Datsun, the cheaper cars would have their own brand names. Fiat could theoretically revive the InnocentiInnocentiInnocentiItaly, 1920 > 19967 models
or AutobianchiAutobianchiAutobianchiItaly, 1955 > 19964 models
43 photos
brand names.

Source: Autocar





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