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Ferrari Tops 2013 Ranking of Strongest Brands

It also reports the 2012 was the best year in its history for sales

Ferrari had its highest sales ever

FerrariFerrariFerrariItaly, 1947 > present233 models
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had a fantastic year in 2012. It has just reported its financial information for 2012, and unit sales and revenue were higher than ever before. It has also been named the strongest brand in the world in an annual survey by BrandFinance.

“We are all enormously proud of ending the year with these kinds of results despite the unfavorable economic backdrop in many European nations, and the distinctly hostile one in Italy,” said Ferrari Chairman Luca di Montezemolo. 

Ferrari had its best year since 2008 in 2012. It sold 7,318 cars, up 4.5%, and had total revenue of €2.433 billion, up 8%. Net profits were €244 million, up 17.8%. For each car sold, Ferrari had an average profit of 14.4%. 

Ferrari has been investing in future technology and spent €324.3 million, up from €280 million in 2011. 

Sales were clearly quite strong for Ferrari in 2012. For the first time ever, Ferrari sold over 2,000 cars in North America with 2,058 cars sold, up 14.6%. Ferrari did not give total sales in Europe, but said that sales were up in the UK (20.4%), Switzerland (17.4%) and Germany (8.2%). Sales in Italy were down 46% in 2012 to 318 cars.  Sales in the Middle East were up 4.5% to 556 cars; Chinese sales were up 4% to 784 cars. Japanese sales were up 14.4% to 302 cars. 

Ferrari also made €50 million from branding and licensing its name, up 40% from 2011. 

The BrandFinance Global Top 500 is an annual report that measures the most valuable brands and strongest brands in all sectors worldwide. The 2013 has just been released and found that Ferrari is the strongest brand in the world. The strength rating is based on what BrandFinance values brands at this year compared to last year, plus their financial results. 

According to the report, the Ferrari brand is worth $3.6 billion in 2013, compared to $3.3 billion in 2012. Ferrari beat out Google, Coca-Cola, PricewaterhouseCoopers and Hermes in the top five strongest brands ranking. 

The most valuable brands in the world according to the report for 2013 are Apple, Samsung, Google, Microsoft and Wal-Mart.

BrandFinance has not released the rest of the 2013 report yet. 





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