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Ex-Formula 1 World Champion Alain Prost will become a brand ambassador for Renault. Prost raced for Renault from 1981 to 1983 and managed a second place finish in the Drivers' Championship in 1983. Prost drove for Renault again in 1993 and took the World Championship. He has won the Andros Trophy ice racing series three times - most recently in 2012 in a Dacia Lodgy. His son also races in the series.
As his role as brand ambassador, Prost will attend Renault-organized events, and he will be a Renault driver during demonstrations.
“Renault’s history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career. I accepted this mission with pleasure and I intend to accomplish it with professionalism,” said Prost.