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Jaguar

Jaguar

United Kingdom United Kingdom (1922 - present)
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History


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History

Jaguar XK 120

Jaguar XK 120

© photo courtesy of: Jaguar

The original Jaguar car factory opened its doors in 1922, under the name Swallow Sidecar Company, when motorcycle enthusiasts William Lyons and William Walmsley gathered to create a new automobile brand, specialized in sidecars, which would be sited in Blackpool, UK. High performance and luxury were the most desired qualities for their products.

In 1928, the company was relocated to the city of Coventry and in 1934 its name would be shortened to SS Cars Ltd. This trade name was patent on all of the company’s models and in 1935 a four-door “SS Jaguar 2.5” was launched, being the company’s first car to ever bear the “Jaguar” name.   It wasn’t until after the World War II ceased that the automaker would finally change its name to “Jaguar Cars Ltd”, particularly due to the rather unfavorable connotation of the “SS” letters. In the years and decades to come, Jaguar managed to establish itself as renowned stylish brand of luxurious sports cars and sedans, even through diverse management crisis and adjustments.   The American automaker Ford Motor CorporationFordFordUnited States of America, 1903 > present92 models
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purchased the Jaguar company in 1989 and was its holder until June 2008, when dealings with the Indian car company Tata MotorsTataTataIndia, 1945 > present5 models
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resulted in the Jaguar’s selling. Also, in 2005 the Coventry-located plant stopped production and the Jaguar vehicles are now being produced in the British cities of Birmingham and Liverpool.

 



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There is really not much information about the history of the Jaguar’s badge. Composed by an ‘animal’ jaguar that seems to be hopping above the letters “Jaguar”, the emblem is said to be representing the company’s desired image of speed, sleekness and power, to be given to their vehicles.   There is no clear explanation why this untamed cat was chosen to represent the brand besides the qualities that are usually attached to it, such as the swiftness and audacity of a sleek figure. This has been the active emblem symbolizing the British automaker since 1945, when previous SS Cars Ltd. ultimately changed its name to Jaguar.

 



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