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Ford Thunderbird

Ford Thunderbird (United States of America, 1980-1982)

Ford > Thunderbird > Gen.8 [VIII]
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Review


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The Thunderbird was once again downsized in 1980 with the introduction of the eighth generation. It weighed 363kg less than the previous series and was 432 mm shorter. Using a new platform translated into more efficient cars. However this generation didn't live up to the model's expectation as it wasn't well received by customers and so the sales started to drop significantly.



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Ford is mostly renowned for having established the innovative method of car mass production with moving assembly lines that work in typified sequences. The industrial workforce was also a target for new typified work methods that allow a large scale management.

Henry Ford’s strategy was to combine high technologic levels of production with high salaries and low prices – a tactic that would be international...  more

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