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Ferrari Aiming to Reduce Sales But Increase Per Car Profit
Ferrari CEO Luca di Montezemolo is worried about dilution of the Ferrari brand. The company sold a record 7,318 cars last year, and Montezemolo wants to drop that to 7,000 cars or fewer for 2013, not counting the 499 LaFerrari units that will be built. To offset the lower sales, Ferrari wants to increase its personalization options to ... read >

Ferrari Chief Designer Gives First Part of F1 Season a 6 Out of 10
Despite challenging for the World Drivers' Championship last year, Ferrari said that it had a mediocre car for the entire season. It appears that it is using the same tactic this season. Ferrari F138 chief designer Nikolas Tombazis gives the team's performance this season a six out of 10, but he thinks that the team could ... read >

Alonso Brings Spanish Fans Victory at Catalunya
Fernando Alonso scored his second win of the season at the Spanish Grand Prix. Behind him, Kimi Raikkonen scored his third consecutive podium with the second-place finish, and Felipe Massa is really back after a rough season last year with a third place in Spain, his first podium of the season.  It was a very exciting Spanish ... read >

Modern Mercedes Racing Legends Joining Schumacher for Nürburgring Lap
Mercedes has announced that some of the top modern Mercedes drivers will join Michael Schumacher on his lap of the Nürburgring Nordschleife combined course in a Mercedes W02 F1 car prior to the 24-hour race on May 19. The drivers will be piloting a selection of modern AMG models. The cars will all line up at the starting line and ... read >

Maserati Moving Forward with Plans for 4C-Based Sports Car
We heard rumors last December that Maserati was considering a smaller sports car based on the new Alfa Romeo 4C that would be prices against the Porsche 911. Now, it has taken another step towards building such a car with Maserati's CEO admitting that it had been investigated.  A 4C-based Maserati actually makes sense. The... read >

Toyota Builds GT86 Convertible to Gauge Reaction
Toyota is gauging customer demand for a convertible version of the GT86 at the Geneva Motor Show. It calls the concept the FT-86 Open Concept, and the car’s major change over the coupe is a power, fabric roof. Toyota also added a more luxurious interior to the concept with higher quality, white leather than is found in the standa... read >