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autoviva2017-02-02 16:51:46

Toyota is world's most Googled car brand in 2016

Toyota is the most searched car brand in Google followed by BMW and Hyundai

 
 
Slideshow
Toyota was the top searched car brand on Google in 74 countries

A study from US car parts firm Quickco has revealed that ToyotaToyotaToyotaJapan, 1937 > present149 models
4570 photos
10 videos
was the most searched car brand on Google in the world in 2016. Although it has lost top position as world's biggest car maker to VolkswagenVolkswagenVolkswagenGermany, 1938 > present98 models
9654 photos
31 videos
, ToyotaToyotaToyotaJapan, 1937 > present149 models
4570 photos
10 videos
 was still the most popular brand in Google searches in 74 countries around the globe.

ToyotaToyotaToyotaJapan, 1937 > present149 models
4570 photos
10 videos
, BMW and Hyundai are the most Googled

From the total 193 countries included in the study 74 countries Googled ToyotaToyotaToyotaJapan, 1937 > present149 models
4570 photos
10 videos
more than any other brand, with the US, China, Australia and a bunch of African countries doing so. With 23 countries less than the Japanese make, BMWBMWBMWGermany, 1918 > present85 models
8474 photos
43 videos
was in second place with a total of 51 countries. With a total of 17 countries HyundaiHyundaiHyundaiRepublic of Korea, 1967 > present78 models
1921 photos
3 videos
was third.

Curiosities about the study where ToyotaToyotaToyotaJapan, 1937 > present149 models
4570 photos
10 videos
slammed the opposition

A conclusion we can take from the study is that homegrown brands don't necessarily win. In fact on BMWBMWBMWGermany, 1918 > present85 models
8474 photos
43 videos
(Germany), RenaultRenaultRenaultFrance, 1898 > present187 models
6075 photos
17 videos
(France), VolvoVolvoVolvoSweden, 1927 > present49 models
4535 photos
6 videos
(Sweden) and FiatFiatFiatItaly, 1899 > present158 models
4864 photos
35 videos
(Italy) won on their home country. In Japan ToyotaToyotaToyotaJapan, 1937 > present149 models
4570 photos
10 videos
was beaten by BMWBMWBMWGermany, 1918 > present85 models
8474 photos
43 videos
, the same happening with HyundaiHyundaiHyundaiRepublic of Korea, 1967 > present78 models
1921 photos
3 videos
in South Korea. The German brand was the clear dominator in Europe.

Supercar brands were almost out of the contest if it weren't for BugattiBugattiBugattiFrance, 1909 > present41 models
976 photos
7 videos
. The VeyronVeyronBugatti VeyronGermany, 2000 > present30 versions
220 photos
2 videos
creator topped the Google searches in Niger. It is definitely a surprise not to see FerrariFerrariFerrariItaly, 1947 > present232 models
5131 photos
37 videos
or LamborghiniLamborghiniLamborghiniItaly, 1963 > present31 models
1447 photos
19 videos
topping the searches in any country.

With “Dieselgate” on the headlines and the brand's popularity in the Chinese market it is surprising that VolkswagenVolkswagenVolkswagenGermany, 1938 > present98 models
9654 photos
31 videos
hasn't shown up in top position in Google searches in more countries.

Well the UK is also surprisingly not very well represented on the map, with JaguarJaguarJaguarUnited Kingdom, 1922 > present51 models
2174 photos
16 videos
only featuring as the most searched brand in Belize and MiniMINI (BMW)MINI (BMW)Germany, 2000 > present14 models
2211 photos
7 videos
topping the charts in Laos, Nepal and Yemen.

Explaining the study

Some difficulties to obtain data in North Korea, Iran, Cuba and other countries forced Quicko only to include 193 countries.

The company also explained that although ToyotaToyotaToyotaJapan, 1937 > present149 models
4570 photos
10 videos
topped the Google searches in 74 countries it doesn't necessarily mean that it is the most Googled brand in terms of numbers of searches.

Encyclopedia
ToyotaToyota

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